Whitney Phillips, President of Mad River Rocket Co. Inc.

Whitney Phillips, President of Mad River Rocket Co. Inc.

Notes from a backcountry ski trip: “Basically it was a blizzard. We were all cold pretty close to freezing-cold, wet and tired. Our stove wouldn’t work and we ran into a guy up there with a Jetboil. He gave us all a bit of tea with some peppermint Schnapps and basically saved our asses. I thought that I was all set with the stove I have but I am now a firm believer in your set-up.”